🏠Now's not the time to stick your head in the sand...
Published: Tue, 04/07/20
As we see the our communities get affected, we also see the GLIMMERS of light as we move through April. Please keep this story below in mind as you make this year, the year you AND your clients find assets
that will change their Family Legacy.
In 1929, the Great
Depression hit, & lasted for 4 years.
Global GDP dropped by 27%.
Unemployment jumped to 25%. 📉
Many businesses went out of business.
They weren't prepared for the shift.
And they weren't willing to adapt. ☠️
Other businesses looked at the situation and refused to allow THE economy to affect THEIR economy. ⚡
Milton Hershey, owner of Hershey's chocolate, came out of retirement when the Great Depression hit.
Candy wasn't seen as a necessary household expense.
Sales dropped.
But he wasn't about to let his legacy fall apart. 🏆
He racked his brain.
Not looking for ways to survive...
He looked for ways to THRIVE. 🚀
He pivoted his marketing strategy.
This is genius... 💡
People were pinching pennies, scraping together whatever they could to feed their families.
Trying to stretch every dollar as far as possible. 😰
Instead of marketing chocolates as a delicacy, he shared that his Hershey's chocolate bar with almonds was packed with protein & calories.
And in a time when ever penny (and calorie) counted, his chocolate almond bar was only 5 cents, and offered an amazing bang for the buck. 💪
Sales JUMPED. 📈
Hershey Chocolates did MORE in sales during the Great Depression than when the economy was stable.
What's the moral of the story?
This covid19 downturn will separate the men & women, from the boys & girls.. when it comes to business. Fortunes will be MADE and lost over the next 12 months. Which side of the money will you be on? 🤔
The players change.
The stakes change.
But the essence of the game stays the same.♟️
